I believe in the First Things First 2000 Manifesto which states that designers should use graphic design to create a positive impact on society. For example, the poster above was designed for a UNICO show with the goal of bringing attention to the fact that millions of people do not have access to clean drinking water.
The Haiti poster below was shown around the world and prints were sold to raise money for victims of a hurricane in Haiti as part of the "Haiti Poster Project".
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